Consumer Products & FMCG
“Having worked with Suzie for many years, I trust the industry expertise that her team provides and their customer focus. Her team have an acute ability to build bridges and partnership cross functional teams which is second to none”.
Mahbobeh Sabetnia, VP Digital Innovation, Mars
Consumer Products & FMCG
Changing customer expectations means that Consumer Products and FMCG businesses must adapt by using data and digital technologies to tailor experiences, services, products and promotions.
Sustainability is also critical to success as businesses are seeing a clear link with business value. Consumers, too, are becoming increasingly aware of their environmental footprint and are being urged to alter their behaviour around consumption.
The consumer-goods industry thrived for decades with a winning model: build mass brand equity, grow with grocers as they expand, and drive operating efficiencies but in the past decade, that historic success model has been disrupted. FMCG’s are struggling to generate brand love among younger consumers and facing huge competition from the e-marketplace giants. Their current growth challenge is to adopt a new model, using data-driven marketing, the digital route to market.
We work with
We work with a breadth of clients from Fashion-Led Consumer Product Brands and Global FMCG to Consumer Tech.