Professional Value Proposition Builder
Your PVP is not a job title or an elevator pitch. It is the specific intersection where your natural strengths meet urgent market needs. Work through the four dimensions honestly — clarity beats cleverness. Your answers save automatically on this device, so you can leave and return.
Your details
So your consultant can connect this work to your sessions.
- Set aside up to three hours in total. You can complete it across several sittings.
- Don't filter for what sounds impressive. You're uncovering raw material — refinement comes at the end.
- Episode 1 of the Seven Strategic Moves series walks through each dimension if you want a guide alongside.
Purpose Exploration
What impact do you genuinely want to create?
- When have you felt most proud of your work, and why?
- What kinds of outcomes give you a sense of meaning or contribution?
- What problems do you feel compelled to solve, even when they're complex or politically difficult?
- If your work disappeared tomorrow, what would you want to be missed?
Energy Drivers
What work energises you rather than drains you?
- Which activities consistently energise you, even when they are challenging?
- When do you find yourself losing track of time at work?
- What types of problems do you enjoy thinking about repeatedly?
- Which responsibilities drain you fastest, even if you're good at them?
Natural Advantages
What do people consistently seek your help with?
- What do colleagues, stakeholders, or clients repeatedly come to you for?
- What problems are you trusted to handle when the stakes are high?
- What feedback do you receive again and again, across different roles?
- What feels easy to you that others find genuinely difficult?
Market Problems
What expensive problems do you solve that others find difficult?
- Which business problems have you solved that had a measurable £-value?
- What situations do organisations pay a premium to fix — and which have you fixed?
- Where do your purpose, energy and advantages meet a problem the market urgently needs solved?
Your Draft PVP
Now synthesise: one sentence that states who you help, the expensive problem you solve, and the value you create.
- "I help [type of organisation] [solve expensive problem] through [your distinctive approach]."
- Specific beats clever. "Experienced digital marketing leader" is invisible. "The digital transformation specialist who helps traditional brands become customer-centric without losing their heritage" gets remembered.
- Would a CEO repeat it to a colleague after one hearing?
Review & submit
"Submit to Suzie Walker Executive Search" sends your answers straight to the programme team automatically — no email app needed, just click and you're done. If you'd rather send it yourself, use "Copy summary" and paste it into an email to contact@swexecsearch.co.uk.