‘Who owns growth?’ - Marketing Week
In a recent feature by Marketing Week, Suzie shared her perspective on the evolving structure of senior marketing roles, and why changing titles alone won’t redefine marketing’s impact. As organisations introduce roles such as Chief Growth Officer, Chief Customer Officer and Chief Revenue Officer, the intention is clear: to signal greater commercial accountability and closer alignment to business performance.
But as Suzie highlights, the title must follow a clearly defined mandate. If boards cannot articulate the specific, high-value problem a leader is being hired to solve, the risk of misalignment remains, regardless of what sits on the business card. True transformation comes not from renaming roles, but from reshaping expectations, incentives and how marketing contributes to growth.
Perhaps most importantly, this shift is expanding the talent pool. Today’s most effective marketing leaders are not just functional experts; they are business leaders first, capable of driving revenue, influencing strategy and operating at board level. The title may evolve, but ultimately, it is sustained impact that defines the role.
You can read the full article here: https://www.marketingweek.com/new-roles-redefine-marketing
Suzie Walker Executive Search is a specialist headhunting firm dedicated to finding exceptional interim and permanent senior marketing, digital, and technology leaders for both B2C and B2B organisations. We partner with FTSE 350 and private equity–backed companies, recruiting for roles at Head, Director and Chief (C-suite) level.
