Q&A with Natalie Amosu, Chief Marketing Officer, Board Director, Founder of This is NPA
In this episode, Suzie speaks with Natalie Amosu, Chief Marketing Officer, Board Director, and Founder of This is NPA. The conversation explores what it takes to succeed at CMO level, with Natalie emphasising the importance of building high-performing teams by hiring exceptional talent, leading with a people-first mindset, and acting as a strategic “conductor” rather than a functional expert in every area. She also shares practical advice for aspiring CMOs, highlighting the value of strong stakeholder relationships, effective communication, emotional intelligence, and stepping outside of your comfort zone, alongside maintaining authenticity, enjoyment, and purpose in your career.
About Natalie
Natalie Amosu is Founder of This is NPA (#NoPermanentAddress), a marketing and brand consultancy, and an experienced C-suite leader with a distinguished track record across some of the UK’s most recognised retail brands.
Her career includes Chief Marketing Officer roles at Ann Summers and GAME, as well as senior brand and communications leadership roles at Arcadia, ASOS, New Look, and Next, where she led brand transformation, communications strategy, and commercial growth at scale.
We hope you enjoy this thoughtful and insightful conversation as much as we did.
Look out for more videos in our Q&A series in the Content Hub.
Suzie Walker Executive Search is a specialist headhunting firm dedicated to finding exceptional interim and permanent senior marketing, digital, and technology leaders for both B2C and B2B organisations. We partner with FTSE 350 and private equity–backed companies, recruiting for roles at Head, Director and Chief (C-suite) level.
If you’re ready to make your next move, we regularly post new opportunities on our LinkedIn company page. If you apply for a role on the platform, it requires a 1st connection for us to respond, so please make sure to connect with Suzie Walker. Our company page is also frequently updated with the latest hiring news, expert interviews, and candidate guidance, so well worth following.
