Q&A with Johnny Corbett, Columnist, Founder, Chief Strategy Officer and Marketing Capability Builder
In this Q&A, Suzie is joined by Johnny Corbett – a Marketing Week columnist, and the founder of consultancy, Which Way Up. He is Chief Strategy Officer with Glow London, and a Marketing Capability Builder with LockSmith. This conversation explores the shift from senior marketer to broader business leader, highlighting the importance of evolving the questions you ask, from functional marketing performance to leadership style, influence, and impact. Johnny also reflects on the challenges of stepping into leadership and offers a powerful practical habit for sustained success.
For 20+ years, Johnny has built brands that move businesses within major brand-led organisations, in sectors from frozen fish to financial services, and from paint to politics.
Pre-consultancy, he worked in leadership roles in a range of businesses; from new-to-world US tech startup, KinectAir, through to Dulux, the home of the world’s most famous home-deco dog.
His consultancy WhichWayUp is all about putting marketing back on the map as a driver of business performance, and in his Marketing Week column, Johnny writes about marketing, brands, company culture, and how they all fit together.
We hope you enjoy this thoughtful and insightful conversation as much as we did.
Look out for more videos in our Q&A series in the Content Hub.
Suzie Walker Executive Search is a specialist headhunting firm dedicated to finding exceptional interim and permanent senior marketing, digital, and technology leaders for both B2C and B2B organisations. We partner with FTSE 350 and private equity–backed companies, recruiting for roles at Head, Director and Chief (C-suite) level.
If you’re ready to make your next move, we regularly post new opportunities on our LinkedIn company page. If you apply for a role on the platform, it requires a 1st connection for us to respond, so please make sure to connect with Suzie Walker. Our company page is also frequently updated with the latest hiring news, expert interviews, and candidate guidance, so well worth following.
