Q&A: Ali Hanan, Founder and CEO, Creative Equals
This Q&A series from Suzie Walker Executive Search shares wisdom and insights from senior leaders for the benefit of both clients and candidates.
About Ali
Ali Hanan is the Founder and CEO of Creative Equals, a global award-winning inclusive marketing organisation, delivering marketing, culture and community growth strategies and programmes for the world’s top brands, including Mars, Pepsico, McDonald's, BBC, Aviva, Philips, Bayer, COS, and more. Creative Equals believes in the new ROI, the 'Return on Inclusion' for society through better business.
Ali brings more than 20 years’ experience to her role at Creative Equals, having worked as a Creative Director for some of London’s top agencies, including R/GA, AKQA, Karmarama, and Digitas LBi, on some of the most loved brands, including Dulux, Guinness, Nike, British Airways, IKEA, and tech start-ups.
When Ali started in advertising, only 3% of women were Creative Directors, and she was one of them. She saw firsthand how leaders have a profound impact on who is ‘seen’ in marketing, which has a direct influence on culture.
Ali, thank you for joining us today.
We hope you enjoy this thoughtful and insightful conversation as much as we did.
Look out for more videos in our Q&A series in the Content Hub.
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