Q&A: Abigail Dixon FCIM ICF, Founder, Author and Podcast Host, The Whole Marketer
This Q&A series from Suzie Walker Executive Search shares wisdom and insights from senior leaders for the benefit of both clients and candidates.
About Abigail
Many of you will be familiar with the brilliant work of Abigail Dixon. She is an award-winning marketer and consultant, accredited trainer, mentor and ICF-certified business and life coach. Founder, podcast host and author of The Whole Marketer. Through her work, Abby supports and empowers marketers to have successful and fulfilling careers.
In addition, Abby has spent more than 17 years at The Chartered Institute of Marketing as Course Director and Capability Consultant. She has also worked in-house for high-profile brands including Britvic, Bosch, Burger King, and Premier Foods.
Through her work, Abby has been honored in Campaign’s 40 over 40, Lloyd’s Banking Group’s 50 Leading Lights, and Women in Marketing’s Independent Consultant of the Year, to name but a few.
Abby, thank you for joining us today. Also, a big thank you for putting together some reflection questions for marketers, below, and for sharing your five pillars of resilience within the full interview, also below.
Reflection questions:
What words describe your current leadership style?
What would you like your leadership style to be described as?
Looking to the future... If, in period of time, you change roles, how would you want to be remembered? As a leader?
Legacy that you leave behind?
What kind of leader do you want to be?
What kind of leader does your team need you to be?
What kind of leader does your organisation need you to be?
Do you flex your style? Are you happy to do so?
What are your values?
How can you build your values into the way you lead? Initiatives or ways of working?
Link to resources from the Whole Marketer, including how to define your values:
https://thewholemarketer.com/free-resources
Links to Abby’s Marketing Week articles:
‘Are marketers facing a clarity crisis?’ https://www.marketingweek.com/marketers-clarity-crisis
‘Setbacks are inevitable, marketers need resilience to face them’ https://www.marketingweek.com/abigail-dixon-marketer-resilience
We hope you enjoy this thoughtful and insightful conversation as much as we did.
Look out for more videos in our Q&A series in the Content Hub.
Suzie Walker Executive Search is a firm of specialist headhunters with an expert team recruiting interim and permanent senior leaders for B2C and B2B marketing, digital and technology roles in FTSE 350 and private equity-backed companies. Find out how we can support you by connecting with a Consultant below.
