Q&A with Steven Seddon, Chief Marketing Officer, Ice Travel Group
In this episode, Suzie Walker speaks with Steven Seddon, Chief Marketing Officer at Ice Travel Group, about his 25-year career leading commercial, brand, and digital transformation across major travel brands. The conversation explores his leadership philosophy, emphasising the importance of trust, empowerment, and building high-performing teams to drive sustainable success. Steve also shares practical advice for career progression, highlighting that many marketers underestimate the importance of marketing themselves - encouraging leaders to invest time in self-reflection, understand their strengths and direction, and actively build their personal brand to align with the right opportunities, ultimately leading to greater career satisfaction and impact.
About Steve
Steven Seddon is Chief Marketing Officer at Ice Travel Group, whose consumer brands include Icelolly.com and TravelSupermarket. He is a customer-focused, strategic marketing leader with more than 25 years’ hands-on experience delivering commercially driven brand and digital transformation.
His career spans senior roles including Marketing Director at On the Beach, Shearings Holidays and Kuoni Travel, alongside leadership positions at Monarch Airlines, Virgin Trains and TUI UK.
A 2022 Marketing Academy Fellow, he has successfully built and led award-winning marketing, digital and creative teams that drive measurable growth.
We hope you enjoy this thoughtful and insightful conversation as much as we did.
Look out for more videos in our Q&A series in the Content Hub.
Suzie Walker Executive Search is a specialist headhunting firm dedicated to finding exceptional interim and permanent senior marketing, digital, and technology leaders for both B2C and B2B organisations. We partner with FTSE 350 and private equity–backed companies, recruiting for roles at Head, Director and Chief (C-suite) level.
If you’re ready to make your next move, we regularly post new opportunities on our LinkedIn company page. If you apply for a role on the platform, it requires a 1st connection for us to respond, so please make sure to connect with Suzie Walker. Our company page is also frequently updated with the latest hiring news, expert interviews, and candidate guidance, so well worth following.
