Marketing Week’s Festival of Marketing 2023
Pictured: Gill Huber, Managing Partner – Oystercatchers, Neil Shah, Head of Guinness, GB – Diageo (centre) and Nicholas Hulley, Chief Creative Officer – AMV BBDO
We were delighted to attend this year’s Festival of Marketing on Thursday 5th October at The Brewery, London. Organised by Marketing Week, the event is a highlight in the marketing calendar and an opportunity for us to meet with senior marketing leaders and changemakers in the industry. It was an inspiring day of meetings and learning, and a great chance to catch up with our partners.
Some highlights at the event were Mark Ritson’s 2024 agenda on the mainstage, where he looked at effectiveness in action, presenting to a jam-packed audience who responded warmly to his sharp, amusing and insightful style. Anna Braithwaite, Marketing Director at M&S, joined Russell Parsons, Editor-in-Chief at Marketing Week and the Festival of Marketing, to discuss data, value, and insight, and how M&S is looking to maintain momentum. And Rebecca Dibb-Simkin, Chief Product and Marketing Officer at Octopus Energy, discussed learning from mistakes with Russell - sharing her experiences for the benefit of others.
We especially enjoyed hearing speakers share their own marketing journeys and it was a pleasure to toast the Top 100 marketers announced that week. A great quote from speaker Sarah Barron, CMO at Domino's, “every communication starts with the customer data”.
Suzie Walker, MD & Founder, said, “The Festival of Marketing, once again, was filled with senior marketing leadership talent and it was a real pleasure to meet with many of our partners and to connect with our vibrant marketing community. It was a day of learning, hearing from leading marketers about their priorities for the year ahead and how we can best support them. With a positive, inspiring and enthusiastic atmosphere, 2024 is set to be a year of positive change.”
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