Q&A: Antonia Wade, Global CMO, PwC
This Q&A series from Suzie Walker Executive Search shares wisdom and insights from senior leaders for the benefit of both clients and candidates.
About Antonia
Antonia Wade is the global CMO of PwC, leading brand strategy for one of the world's most trusted companies, creating flagship campaigns and running the marketing technology stack. She was previously the CMO at Capita and led global marketing teams at Thomson Reuters and Accenture.
Antonia is the author of Transforming the B2B Buyer Journey, helping marketers to maximise brand value, improve conversion rates, and build loyalty – published by Kogan Page in March this year. When describing the book, Jann Martin Schwarz, Co-Founder and Global Head of The B2B Institute at LinkedIn, said, “Rigorous thinking about B2B marketing is still an anomaly rather than the norm, even though B2B companies form a vast part of the global economy. This much-needed book combines a strategic lens with a treasure trove of practitioner advice on how to navigate the challenging but intellectually fascinating task of attracting the elusive B2B buyer. If you want your marketing organization to be valued as a profit centre and not a discretionary expense, read this book.”
Based in London, Antonia is on boards for ITSMA and Propolis and is a mentor for The Marketing Academy scholarship program. She has also been ranked by Marketing Week as a Top 100 Marketer.
Antonia, thank you for joining us today.
We hope you enjoy this thoughtful and insightful conversation as much as we did.
Look out for more videos in our Q&A series in the Content Hub.
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