Q&A with Alice ter Haar, Founder of Badass Unicorn
In this episode, Suzie speaks with Alice ter Haar, Founder of Badass Unicorn, about unlocking individual potential and the mindset required to thrive in high-performance environments. Alice shares insights from her work with high-growth organisations, explaining how embracing personal strengths, authenticity and “badassery” can drive both individual and team success. The conversation explores the importance of self-awareness in career development, the value of leaning into what makes you unique, and why senior professionals should view job opportunities as a two-way conversation, seeking organisations where their true strengths can flourish rather than environments that require them to diminish who they are.
As Founder of Badass Unicorn, Alice ignites people’s potential by turbocharging “badassery” – the brilliance and mindset needed to thrive. Alice galvanises teams about the most important ingredient for personal and professional success – themselves! The output? Increased productivity, morale, career “get up and go,” and togetherness.
Badass Unicorn specialises in working with high-growth organisations to increase their R.O.I – “Return on Individual” through 9/10-scoring workshops.
Alice is a regular on the speaking circuit at events like Advertising Week and The CIPD Festival of Work. She’s also a keen social commentator, sharing her warts ‘n’ all journey on social media and through publications like Marketing Week.
Prior to running her business, Alice was part of the early-stage team at Deliveroo, before demotion and redundancy inspired her to empower others through the power of personal development.
We hope you enjoy this thoughtful and insightful conversation as much as we did.
Look out for more videos in our Q&A series in the Content Hub.
Suzie Walker Executive Search is a specialist headhunting firm dedicated to finding exceptional interim and permanent senior marketing, digital, and technology leaders for both B2C and B2B organisations. We partner with FTSE 350 and private equity–backed companies, recruiting for roles at Head, Director and Chief (C-suite) level.
If you’re ready to make your next move, we regularly post new opportunities on our LinkedIn company page. If you apply for a role on the platform, it requires a 1st connection for us to respond, so please make sure to connect with Suzie Walker. Our company page is also frequently updated with the latest hiring news, expert interviews, and candidate guidance, so well worth following.
