AI course recommendations
At a recent breakfast meeting, we talked about the importance of learning and development opportunities in Artificial Intelligence (AI), as this emerging technology continues to transform marketing teams. In this article, we run through the AI course recommendations that our senior marketing leaders have kindly shared – courses they have completed and valued themselves (we share their comments below).
We include formal training courses that perhaps your organisation could support you with financially, or that you could self-fund, along with high-quality free courses. Whether you’re looking to boost your technical expertise or to simply understand AI’s impact within marketing and organisations as a whole, these courses are great for providing a solid foundation for professional growth.
(Prices correct at time of writing.)
Formal training
CIM Level 6 - Specialist Award in AI Marketing
“The CIM Specialist Award in AI Marketing covers AI applications, organisational impact, ethics, and effective planning.” Cost: £685.00 (including tuition.)
Senior marketing leader’s comment about this course: “I’ve just completed this and it provided a great overview and insight into an AI-driven future for marketing. It focused on the fact that AI is not a replacement or a threat but a companion to elevate marketers to become strategists with better insights and tools.”
MMC Learning - The Big Five Flow - AI Training
“Join over 1,400 marketers, consultants, and strategists who have elevated their skills through our comprehensive AI learning package.” Cost: £447.00.
Comment from a Marketing Director about this course: “I have attended a few of them and the live interactivity gives you the opportunity to ask questions.”
Saïd Business School, University of Oxford - Oxford Artificial Intelligence Programme
“Delve into the real-world implementations of AI in your organisation and across society on this newly updated programme.” Cost: £2,450 (instalment plan available.)
Comment from a Chief Marketing Officer about this course: “I did the six-week Oxford Uni AI programme and found this really interesting.”
Northwestern | Kellogg - Digital Marketing Strategies: Data, Automation, AI & Analytics
"In this online program by Kellogg Executive Education, you'll gain an end-to-end perspective of the modern marketing process, which starts with gathering customer insights, moves through content strategies and execution, and culminates in optimization." Cost: $2,750.
Comment from a Global Marketing Director about this course: “It is on the expensive side, but relevant for those who deal with more than just the UK market. They have some of the most up do date tools, advice, and expertise.”
Section AI Academy - various course available
"In two years, the workforce will be divided into the "AI class" and those who didn't embrace AI. If you're a hungry, ambitious professional, it's time to join the AI class." Cost: $62 per month, billed annually.
Comment from a Digital Marketing Director about this course: “the various courses offered by Section are hands on and useful.”
Free courses
As AI continues to transform marketing teams, the importance of learning and development in this area can’t be overstated. We hope the above courses provide you with plenty of options for gaining valuable insights and practical skills, empowering you in your career journey.
Suzie Walker Executive Search is a firm of specialist headhunters with an expert team recruiting interim and permanent senior leaders for B2C and B2B marketing and digital/tech roles in FTSE 350 and private equity-backed companies. Find out how we can support you by connecting with a Consultant below.
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