A rise in senior customer insights and transformation roles
With a heightened customer focus and an evolving marketing environment, it’s unsurprising that there has been a sharp increase in demand for customer-centric and transformation roles at a senior level. In particular, the Director of Customer Insights roles we’re seeing are about driving change and transformation, implementing the use of innovative customer insights and enabling the latest technologies, such as GenAI, with the ultimate goal of having customer needs and desires firmly at the centre of commercial strategy.
In this article, we explore key factors driving the growth of these roles:
Competition
With increased competition and disruption, there is a growing need for senior leaders who understand customer preferences, expectations and behaviours at a deep level. Senior customer insights roles are crucial in gathering and interpreting data in order to guide decision-making and to ensure that companies can adapt to changing market conditions. Plus, with access to advanced data and analytics, organisations can now obtain actionable insights to improve the customer experience.
Digital transformation
In addition, digital transformation is sweeping across all sectors at an increased rate, reshaping how businesses interact with their customers. As the demand for sophisticated omnichannel experiences and personalised services increases, so does the need for companies to flex and transform. These roles are helping organisations to move from traditional models to customer-centric frameworks that enable data-based decision making, improve customer engagement and return on investment.
Value
Finally, the businesses investing in customer insights and transformation talent are focussing on long-term value creation rather than short-term gains – a pivot from the performance roles we saw gain popularity in recent years. While there is still demand for performance marketing talent – Head of Performance Marketing and Head of Digital Growth roles, which is likely to continue, especially during times of economic uncertainty – these customer insights and transformation roles are integrating customer insights with business strategies to foster deeper and more meaningful relationships with customers. Senior leaders in these roles are bridging the gap between the data and the actions that drive growth.
If you’re ready to make your next career move, or if you’re hiring for your team, please get in touch or connect with us/send a message on LinkedIn.
Suzie Walker Executive Search is a firm of specialist headhunters with an expert team recruiting interim and permanent senior leaders for B2C and B2B marketing and digital/tech roles in FTSE 350 and private equity-backed companies. Find out how we can support you by connecting with a Consultant below.
If you’re ready to make your next move, we regularly post new opportunities on our LinkedIn company page. If you apply for a role on the platform, it requires a 1st connection for us to respond, so please make sure to connect with Suzie Walker. Our company page is also frequently updated with the latest hiring news, expert interviews, and candidate guidance, so well worth following.
