Q&A: Zain Richardson, Founding Partner, Crecito
This Q&A series from Suzie Walker Executive Search shares wisdom and insights from senior leaders for the benefit of both clients and candidates.
About Zain
Zain is founding partner of Crecito, a boutique advisory firm focused on driving commercial growth for consumer businesses and their investors.
Zain has been CMO at several global premium services businesses, most recently Aero, a disruptive private aviation and travel services brand. At Aero he successfully launched and quickly grew the brand into a multi-million dollar business operating in multiple countries, while driving best-in-class NPS and repeat rates (never seen in the aviation industry).
Having started life in management consulting, Zain spent nearly 8 years living in the USA, then returned to Europe to build Marriott’s luxury brand group including brands such as The Ritz-Carlton and St. Regis – then moving to become Chief Marketing Officer at AMAN, the luxury lifestyle brand of resorts, real estate, experiences, and consumer products.
In addition, he is a Board Member for several organisations, including Save The Children and Cats Protection – a fantastic charity, founded in 1927, with a nationwide network of centres, volunteer-run branches and 100 high street shops.
Zain, thank you for joining us today.
We hope you enjoy this thoughtful and insightful conversation as much as we did.
Look out for more videos in our Q&A series in the Content Hub.
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