Talent acquisition in a changing market
While the current market is undeniably an employers’ market, talent teams are still facing ongoing challenges in acquisition and retention, especially as generational shifts bring evolving values and expectations to the forefront. To remain competitive, employers need to adapt quickly and meaningfully to these changes.
The widening skills gap is the most pressing issue, particularly around artificial intelligence and emerging technologies. While external training opportunities are growing, many organisations still lack the associated internal training programmes to upskill their teams effectively. However, technology will refine roles, so this structured learning and development is vital and will help employers to attract and retain talent with the human expertise and oversight still required.
Hybrid working continues to dominate employees’ expectations and those with the ability to do so are prioritising flexibility to maintain their work-life balance. Unfortunately, resistance to hybrid models not only deters top candidates but also restricts access to broader geographic talent pools. Flexible work policies have been rolled back in many organisations but, for the majority of employees, hybrid working is no longer viewed as a perk - but a necessity.
Diversity, equity and inclusion (DEI) is another key area where organisations are being held to account and candidates are increasingly sceptical of performative DEI efforts. They want real, measurable progress and inclusive cultures.
Additionally, younger generations, particularly millennials and Gen Z, are placing greater emphasis on purpose and alignment with brand values. These groups are not only becoming a majority in the workforce but also expecting authenticity and accountability in their organisations’ missions.
To address these ongoing challenges, employers who haven’t already done so will need to invest in accessible upskilling, creative robust flexible working policies, and embed DEI into company culture. Of course, supported by employer branding that clearly reflect values, along with competitive pay and meaningful benefits. To futureproof talent strategies, a long-term and values driven approach is essential.
If you’re hiring for your team, or if you feel ready to move towards the next stage in your career, please get in touch or connect with us/send a message on LinkedIn.
Suzie Walker Executive Search is a firm of specialist headhunters with an expert team recruiting interim and permanent senior leaders for B2C and B2B marketing and digital/tech roles in FTSE 350 and private equity-backed companies. Find out how we can support you by connecting with a Consultant below.
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