The plan for performance - understanding the race for performance marketing talent and how to secure it
by Suzie Walker and Jo Brough
In recent years, there has been concern that the ability to sell using online advertising is in decline but a new report by econometrics firm, Magic Numbers, shows a very different story. In fact, return on investment (ROI) is reportedly back to 2005 levels.
It is no surprise that we are therefore seeing a rapid increase in the number of new performance marketing roles in the market, as companies look to harness this powerful talent.
So, why is performance marketing talent so important? And, with a shortage of talent, how can companies optimise acquisition and retention?
In our report, we look at the research and provide advice on ways to secure candidates in this field, including learning and development, preparing for change and planning for talent.
If you’re looking to hire for an interim or permanent performance marketing role, or if you’re looking to make your next career move, get in touch to see how we can help you or connect with us/send a message on LinkedIn.
With warmest regards,
the Suzie Walker Executive Search team
Suzie Walker Executive Search is a firm of specialist headhunters with an expert team recruiting interim and permanent senior leaders for marketing, data, digital and tech roles in FTSE 350 and private equity-backed companies. Find out how we can support you by connecting with a Consultant below.
